Briana Knox:
The Legal Copywriter
With a background in both litigation and psychology, Briana brings a unique approach to copywriting.
About Briana
As a litigator for 7 years (and still practicing), I understand the art that is advocacy through writing. I'm also fascinated by human nature. I studied psychology in college, and have been a continuing student of the subject ever since.
I also understand how difficult it is to find time to put into your website marketing while still billing hours. I was an associate at an international "big law" firm, as well as at a boutique family law firm. I distinctly remember the challenges we faced at the boutique firm when it came to marketing. We were all tasked with writing regular blog content in order to increase the firm's online presence. It was nearly impossible, though, to find time to do that while managing our case loads. We gave it a good run for a few months but, eventually, the blog writing just tapered off.
This is why I started Nom de Plume Writing Studio: to help attorneys at boutique and mid-sized firms fill in this gap.
The Reasoning Behind Our Client-First Approach
Our clients are the heart and soul of our business. That's why we've built our brand around putting them first.
Attracting Your Ideal Clients
The copy attached to your business– the actual words on your website– is what converts browsers into clients. It’s about persuasion, but also education. Your goal is to use words to get people to buy into you and your expertise.
Stand Out
You might think the desired action is to get a client to buy into your service. It’s not. The desired action is to get them to buy into you. People can smell an inauthentic sales pitch a mile away. Your audience wants to feel seen and connected to your authenticity, which can be a challenge when divided by a screen. Our expertise is being able to take who you are as a firm and translate your authenticity into your online presence.
The Expert
So really, while copywriting is a form of advocacy, it also involves quite a bit of psychology. I am experienced in both.
Schedule a Free Consultation Today
Take the first step towards improving your business. Contact Nom De Plume Writing Studio today to schedule a free consultation and discuss how we can help you.